Jerusalem U is a leading online portal for Jewish distance learning with a vision to transform Jewish and Israel education for the 21st century, and to inspire, unify, and activate people of all ages as passionate supporters of Israel and the Jewish people.
Founded in 2009 by Rabbi Raphael Shore, Jerusalem U is breaking new ground in outreach by creating original feature films, engaging film classes and courses, and experiential and interactive learning, all distributed via the internet, social media, television, grassroots campaigns and partnerships with mainstream pro-Israel and outreach organizations.
Our innovative film-based education program addresses the prevalent and growing need to educate and inspire Jewish college students about Judaism and Israel so that they gain a stronger Jewish identity and an appreciation of their heritage. Jerusalem U offers a variety of classes taught by a group of prestigious educators and speakers, including former Harvard Professor Dr. Tal Ben-Shahar, Princeton professor Bernard Lewis and former UN Ambassador Dore Gold. The courses cover a broad spectrum of political and religious subjects.
Jerusalem U has produced four 10-hour, online multimedia courses, has graduated more than 4,500 students, and is responsible for over 100,000 hours of Jewish and Israel learning by students worldwide. Jerusalem U’s film education courses are currently available for college students, high schools, adult education and organizations.
Jerusalem U, is produced by Imaginations Production Company, an independent nonprofit organization, registered as a 501(c)(3).
I am pleased to welcome you to Jerusalem U, the premier online portal for Jewish and Israel education.
Our online distance-learning program is designed to strengthen and broaden your knowledge of both Judaism and Israel, to not only educate, but to entertain and inspire you, as well.
Combining education with innovation, our courses are brought to life through interactive videos created by award-winning film-makers, and audio files featuring world-renowned instructors and guest lecturers.
With content available anytime from the comfort of your own home, Jerusalem U makes learning fun and convenient. Explore the unique history of Israel in Israel Inside/Out. Reconnect with your inner happiness in our Positive Psychology & Judaism course. Discover the fundamentals of Judaism and Jewish thought in Judaism 101. Learn about Hollywood films & Jewish Wisdom in our Cinema: The Jewish Lens.
I encourage you to explore our website and learn more about our exciting courses, continuing education option, and incentives, including a cash stipend.
In addition to our online courses, we have produced groundbreaking documentary feature films, including Crossing the Line: The Intifada Comes to Campus and Israel Inside: How a Small Nation Makes a Big Difference, and we are partnering with hundreds of organizations who are using, and screening, our films and courses. Step Up For Israel, our signature, international, grassroots Israel education campaign, chaired by Professor Alan Dershowitz and former Ambassador Dore Gold, is empowering audiences worldwide to advocate for Israel.
I invite you to join more than 4,400 graduates from over 300 North American college campuses, and the hundreds of thousands of people who have seen our films and are stepping up for Israel, on an inspiring journey spanning your past, present and future.
Rabbi Raphael Shore
Ambassador Yoram Ettinger
Ambassador Yoram (ret.) Ettinger is an insider on US-Israel relations, Mideast politics and overseas investments in Israel's high tech. He is a consultant to members of Israel’s Cabinet and Knesset, and has served as Minister for Congressional Affairs at Israel's Embassy in Washington, Israel's Consul General in Houston, and Director of Israel's Government Press Office. Additionally, he is the editor of boardroom newsletters on issues of national security and overseas investments in Israel's high-tech.
Bob Diener co-founded Hotels.com, which is now the world’s leading online hotel booking service. As a travel industry expert, he is a frequent source for the Wall Street Journal, New York Times, CNN, Bloomberg, Fox News, and more. Diener is on the National Board of Directors of both Israel Bonds and AIPAC, and is currently President of Getaroom.com. Together with his wife Michelle, he founded the Nativ program at Hillel Community Day School, which integrates Judaic studies and special education for dyslexic students.
Carey Wolchok is the Founder and Managing Partner of the Perilune Group, a private investment partnership. Previously, he was involved in several projects including co-founding (with board members including football legend Joe Montana and the former CEO of Apple Computer) a business jet development venture with two leading global aerospace manufacturers. He serves on the boards of Hillel, the Meor Foundation, the Maimonides Leaders Fellowship, and is a trustee of the Abraham Scholarships.
In 1988, responding to widespread media bias against Israel, Charles Jacobs co-founded CAMERA, the preeminent Middle East media watch organization. In 1993, responding to reports of modern day human bondage, particularly in Africa, he founded the American Anti-Slavery Group (AASG). In the summer of 2002, in response to the sudden emergence of a new global anti-Semitism, Jacobs co-founded The David Project. He has appeared on local and national television and radio, including NBC, CBS, NPR, CNN and PBS.
David Sacks attended Harvard College, graduating with a degree in Government in 1984. During his schooling he began his comedy writing career as an editor of the school’s humor magazine, The Harvard Lampoon. He's written and produced for “The Simpsons,” where he won an Emmy Award, and “Third Rock from the Sun” receiving a Golden Globe Award. He has also written for “Malcolm in the Middle,” and “Lewis Black: The Root of All Evil.” Mr. Sacks is married and raises his family in Beverly Hills, CA.
David Shore is the creator and executive producer of “House”. He has written for cult favorites “Due South,” "NYPD Blue" and "EZ Streets," served as head writer and supervising producer on "Traders", and was part of the writing team of the Emmy Award-winning first season of “The Practice.” He was twice nominated for an Emmy as a producer on "Law & Order" and executive-produced both “Family Law” and “Hack” before creating "House." "House" has won awards as varied as the People's Choice and the Peabody.
Diane Troderman is involved in renaissance and renewal of Jewish life throughout the world. She currently sits on the boards of AJWS (American Jewish World Service), Hazon, Hebrew at the Center and the Davidson School of Education at the Jewish Theological Seminary. She and her husband Harold Grinspoon are partners in several educational collaboratives and have received several awards and honorary degrees as well as published articles on intergenerational philanthropy.
Dr. David Luchins
Dr. David Luchins is a political analyst and Chair of the Political Science Department at Touro College and long time Senior Advisor to the late Senator Daniel Patrick Moynihan of New York. Dr. Luchins is National Officer of the Jewish Council for Public Affairs and Senior Vice President of the Orthodox Union. He is a popular speaker at the State Department Distinguished Visitors Program, Hillels on college campuses, yeshivot, and synagogues throughout North America and Israel.
Dr. Shmuel Katz
Dr. Shmuel Katz is a surgeon who gained extensive trauma experience while serving during the Yom Kippur War in 1973. He currently serves as the Senior Vice President of the Hebrew Academy and is a member of the International Board of Bar Ilan University, StandWithUs, HonestReporting, and has played a key role on multiple committees both in the US and abroad. His commitment to the community has resulted in numerous awards from public and private organizations.
Gary Erlbaum is immediate past Chairman of the Jewish Federation of Greater Philadelphia Israel Advocacy Task Force, founding co-chair of Federation's Israel & Overseas Center and a member of its Board of Trustees. He is also a member of the Board of Governors of The Jewish Agency in Jerusalem and has served on the boards of the Jewish Community Centers of Greater Philadelphia, the Solomon Schechter Day School, and the Shipley School.
Gil Troy is Professor of History at McGill University and a Shalom Hartman Research Fellow in Jerusalem. He is the author of "Why I Am a Zionist: Israel, Jewish Identity and the Challenges of Today" as well as six books on American history. He is also a regular columnist for the Jerusalem Post and the Canadian Jewish News. Troy is the chairman of the Birthright Israel Education Committee and a co-chair of the Task Force on Delegitimization for the Foreign Ministry’s Global Forum Against Anti-Semitism.
Gloria Z. Greenfield’s work over the past 30 years has been dedicated to Jewish education, Jewish identity and Israel engagement. In addition to serving as president of Doc Emet Productions and Producer of the documentary film The Case for Israel: Democracy's Outpost, she serves as Strategy Manager for the Partnership for Excellence in Jewish Education. She has previously served as Director of Hebrew College and as Executive Director of The David Project.
Ilan Sharon, a son of Jewish refugees from Libya and Egypt, was born and raised in Haifa, Israel. He served in the Israeli Defense Forces for six years as an officer, and finished his service ranked Captain. Following his military service he started a software company in Israel that later merged with a Minneapolis based company. Mr. Sharon is the Executive Director of Voices Against Terrorism (d/b/a Minnesotans Against Terrorism). He speaks frequently on Israel, the Israeli-Palestinian conflict, terrorism and the struggle for peace in the Middle East and participated in the production of few documentary films on these topics. He presented to thousands of people, in various conferences, churches, synagogues, high schools, colleges, and home groups.
Len Leader is an information technology pioneer and one of America's most successful high technology executives. He was named President of AOL Time Warner Ventures in 2000 and President of AOL Ventures in 1998 after serving nine years as AOL's Senior Vice President, Chief Financial Officer and Treasurer. Previously, he had been Senior Vice President of Legent Corp. He is currently Chairman of the Board of Directors of The Israel Project and a board member of The Endowment for Middle East Truth (EMET).
Leon G. Cooperman
Leon G. Cooperman has presided as Founder and Chairman over the hedge fund Omega Advisors, Inc., since 1991. For nine straight years he won honors as the top portfolio strategist in the Institutional Investor All-America Research Team survey. In 1989, he founded Goldman Sachs Asset Management, serving as Chairman, Chief Executive Officer, and Chief Investment Officer of its equity products. He is a senior member and the former President of the New York Society of Security Analysts, Inc.
Marlene Edith Post has been volunteering for 40 years for a myriad of humanitarian causes. She is a past National President of Hadassah, the Women’s Zionist Organization of America and past President of Hadassah International. She is currently a National Vice President of Hadassah and an Advisor to the President. Post has received numerous Israeli awards for her advocacy and work on behalf of the people with disabilities. In 1999, she was appointed chair of Birthright Israel for North America.
Michael H. Steinhardt
Michael H. Steinhardt, a legendary philanthropist who is dedicated to creating a rebirth in American Jewish life, closed his lucrative hedge fund, Steinhardt Partners L.P, to devote his time and fortune to the Jewish world. In addition to being a co-founder and supporter of Birthright Israel, Steinhardt supports New York University's Steinhardt School of Culture, Education, and Human Development, among other universities. In 2001, he published his memoir, No Bull: My Life In and Out of the Markets.
Michael Medved is a bestselling author and nationally syndicated talk radio host. As co-founder of Pacific Jewish Center in Venice, California, he helped to attract thousands of unaffiliated Jews to traditional commitment. Medved has been a frequent guest on major TV talk shows, including Larry King Live, Oprah, David Letterman, Good Morning America, and many others. His columns on media and society appear regularly in USA Today, where he serves as a member of the Board of Contributors.
Mitchell R. Julis
Mitch Julis is a founding partner, Co-Chairman and Co-CEO of Canyon Partners, LLC, a leading global alternative asset management firm headquartered in Los Angeles, California. Since 1983, Julis has been a value investor in special situation debt and equity securities in the public and private markets, including bankruptcies, reorganizations and restructurings. He is a graduate of the Woodrow Wilson School at Princeton University, Harvard Law School and Harvard Business School.
Naomi Vilko received her B.A. from Barnard College, her M.D. from New York Medical College, and was trained at Mount Sinai Medical Center. She is a Clinical Assistant Professor of Psychiatry at two medical schools and does organizational and occupational psychiatric consulting for large and small companies. In addition to being active with Jerusalem U, Vilko is involved with AIPAC (Senate Club Member), AJC (Board Member), JNF and Jewish Federation of Mercer/Bucks County.
Rabbi Joseph Telushkin
Rabbi Joseph Telushkin is a world-renowned author of many bestsellers ranging from humor to halacha. Named as one of the 50 best speakers in the United States, he is the author of many best-selling books on Judaism. Rabbi Telushkin’s books have inspired State Resolutions and have been the basis for Hollywood films and television series. He lectures throughout the United States is a spiritual leader of the Synagogue for the Performing Arts in Los Angeles, and is on the Board of Directors of the Jewish Book Council.
Rabbi Joseph Potasnik
Rabbi Potasnik is the former President, and presently the Executive Vice President of the New York Board of Rabbis. He is the co-host of “Religion on the Line” which airs on WABC Talk Radio. He is also the Senior Rabbi at Congregation Mt. Sinai in Brooklyn Heights, New York. He serves the New York City Human Rights Commission and was recently appointed Chaplain of the New York Press Club.
Rabbi Shlomo Riskin
Rabbi Shlomo Riskin is a leading voice in the Modern Orthodox world. He received his rabbinical ordination from Rabbi Soloveitchik and a PhD from New York University. A noted educator, Rabbi Riskin is a social activist, author, and is founder and Chancellor of the Ohr Torah Stone network of groundbreaking men's and women's institutions and the Chief Rabbi of Efrat, Israel.
Russell F. Robinson
Russell Robinson is the Chief Executive Officer of the Jewish National Fund. In 1998, Mr. Robinson became the youngest CEO in JNF’s history. He has worked tirelessly to inject energy and life into JNF, and to ensure its mission is more relevant and meaningful today than ever before. Under his direction, JNF is one of the most recognized non-profits, for its work, business management, financial integrity and volunteer involvement.
Rabbi Hank Skirball
Rabbi Hank Skirball has served as an Army Chaplain in Germany and directed Hillel Foundations at the University of Chicago, Northwestern University and Miami University at Oxford, Ohio. He was also Chairman of the Department of Education and Culture in the Diaspora of the World Zionist Organization. He is a graduate of Harvard received a doctorate in education from Columbia and Rabbinic ordination from the Hebrew Union College.
Scott Weitz is CEO and co-founder of Driver Media, an independent high-end production-outsourcing company. Driver Media oversees $65 million annually on behalf of the world’spremier brands and advertising agencies such as Microsoft, ABC News, Tropicana, Coke, Toyota, MSNBC, Canon, and more. Driver works with leading stars such as Julia Dreyfus, Sting, Tiger Woods, and Maria Sharapova. Building on the success of Driver Media, Weitz and his partner JD Williams founded Driver Digital, a venture-backed division focused on the social media and technology involved in delivering content to consumers.
Aaron Wolfson of the Wolfson Group.
Rabbi Raphael Shore
CEO & Founder
Raphael Shore is the founder and CEO of Jerusalem U. Shore produced the 2010 documentary Crossing the Line: The Intifada Comes to Campus, which explores the proliferation of anti-Israel and anti-Semitic sentiments on North American college campuses, and just produced Jerusalem U’s newest PBS film, Israel Inside: How a Small Nation Makes a Big Difference, about contemporary Israel and its global contributions. A graduate of the University of Toronto, Shore and his family now live in Jerusalem. FULL BIO >
Amy is the President of Jerusalem U. Amy worked for 15 years as the owner and operator of a chain of 25 franchised Party City stores. She sold the chain in November, 2007. Prior to that, Amy practiced law at Blank, Rome in Philadelphia and Arent, Fox in Washington, D.C. Amy sits on the Jewish National Fund’s PA Eastern Region Board of Directors as well as the National Center for Hebrew Language Charter School of Excellence and Development board.
Bruce is the Chief Financial Officer of Jerusalem U. Bruce also serves as the President of Envision Asset Management (Florida), an investment financial advisory firm. Previously, Bruce was P/CFO/VP of Party Supermarket, Inc., which was the largest franchisee of Party City. He also worked for PricewaterhouseCoopers.
Executive Vice President
Eli Ovits is the Executive Vice President of Jerusalem U. In this capacity, Eli oversees the organization's global communications, online outreach and marketing and distribution efforts. Working closely with the CEO, President and Executive Team, Eli is charged with implementing Jerusalem U's critical mission; building organizational capacity and developing strategic partnerships. Eli works to maintain Jerusalem U's position as the leading source for education through innovation, as cultivators of future leaders; producers and providers of inspirational films and content; and developers of impactful e-learning and educational experiences.
Director of Film and Education
Rabbi Todd Zeff is the Director of Film and Education at Jerusalem U. Rabbi Zeff oversees the Jerusalem U film production teams, content creators and research staff, and directs the film production process. Rabbi Zeff spearheads the development of Jerusalem U’s educational programming; he creates and implements curricula for high schools, gap year programs, camps and Hebrew schools. He holds a BA in Communication Arts and a BA in Hebrew Language from the University of Wisconsin-Madison, an MA in Non-Profit Business Administration from the American Jewish University, and an MA in Hebrew letters and Rabbinic Ordination from the Jewish Theological Seminary. He previously served as the Director of Camp Ramah.
As Executive Director of Jerusalem U, Andrea coordinates strategic partnerships with organizations across the US. She works closely with Jewish youth groups, camps, schools, JCCs, Jewish conference series, organizations, Jewish Federations and others. Her professional background is in marketing and advertising. Today, Andrea serves on the board of multiple organizations, including Jewish National Fund Philadelphia, Jack Barrack Hebrew Academy and Jewish Federation Woman’s Division. Andrea holds a Bachelor’s degree from the Philadelphia College of Textiles and Science.
Director of Strategic Program Development, CORE18 Leaders Lab
JoAnne is the Director of Strategic Program Development for CORE18 Leaders Lab, a project of Jerusalem U and new venture in Jewish social entrepreneurship that aims to cultivate a cadre of exceptionally trained, inspired and educated Jewish young professionals. In this position, JoAnne is involved in every stage of program strategy, development and implementation. A community leader for over 30 years, JoAnne Paper is a passionate advocate for quality Jewish education at both the organizational and programmatic level. Most recently, JoAnne served as the Chair of the Board of the Center for the Advancement of Jewish Education (CAJE) for three years, Miami’s primary agency for growth and innovation in Jewish education. In that role, she championed the cause of teen engagement, transformed board leadership learning, advanced the Franklin Covey “Leader in Me” program for students, and spearheaded a community-wide initiative for quality Early Childhood education. JoAnne also created a think tank for the March of the Living, positioning it to meet the needs of today’s students. She was also an active leader on their journey through Poland and Israel. She has degrees in History, Judaic Studies and International Studies from the University of Pennsylvania and the University of Miami. She resides in Miami, Florida and part-time in Jerusalem.
International Israel Advocate
Hadara is an International Israel advocate for Jerusalem U. Based in Atlanta, Hadara develops strategic relationships with organizations and markets Jerusalem U feature films and film courses to Israel enthusiasts across the country. Most recently, Hadara has been involved with promoting Jerusalem U’s newest upcoming film, Beneath the Helmet, to North American audiences. She has been instrumental in building partnerships with numerous Israeli officials and is a lay leader involved with numerous Israel advocacy initiatives. Hadara was co-founder of Chaver L’Chayal, “Friend of a Soldier,” a grassroots organization developed to help students and communities strengthen their connection to the soldiers of the Israel Defense Forces.
New York Regional Director
Lior is the New York Regional Director of Jerusalem U. In this position, Lior develops relationships with Jerusalem U partner organizations located across the greater New York, Connecticut and Northern New Jersey area. On the national level, Lior provides programmatic support for Jerusalem U curricula, hosts events and film screenings and works with synagogues, youth groups, Jewish schools and community centers to implement Jerusalem U’s innovative programming. Previously, Lior worked with The David Project as a Middle East Analyst and Educator and University Relations Manager. She holds a Bachelor of the Arts degree from The George Washington University in International Affairs and two Master’s degrees from Brandeis University in Near Eastern and Judaic Studies and Jewish Professional Leadership.
Matt Weisbaum is the Managing Director of Jerusalem U. In this capacity, Matt develops strategic relationships with organizations in the US; assists with developing Jerusalem U’s education programs and is an integral part of Jerusalem U Israel activism initiatives. Matt has organized and hosted over 250 film screenings and events across the country and has used Jerusalem U films to teach over 10,000 people in South Florida. He holds a Bachelor’s Degree in Psychology from the University of Florida.
West Coast Coordinator
Nicolette is the West Coast Coordinator for Jerusalem U. Nicolette has worked closely with many Israel advocacy and Jewish non-profits over the years. Nicolette served as External Vice President of Bruins for Israel and was a fellow in several Israel advocacy organizations, including Hasbara, StandWithUs, Hagshama and The David Project. Nicolette graduated from the University of California Los Angeles with a B.A. in Sociology. She is currently working on obtaining her Masters in the medical field.
Director of Recruitment and Campus Relations
As Director of Recruitment and Campus Relations, Adina oversees student recruitment for Jerusalem U in the US and Canada. In this position, Adina promotes Jerusalem U on campus, liaises between students and serves as a reference for students enrolled in online film-courses. Additionally, Adina organizes information sessions and events on college campuses to advertise Jerusalem U’s online educational programs and advocacy initiatives. Adina also oversees Jerusalem U student recruiters on campuses across the country. Adina has developed strategic partnerships with Jewish student organizations located on college campuses, including Hillel, AEPi, MEOR, Jewish Awareness Movement (JAM), Hasbara Fellowships, MASA and others.
Senior Associate, Marketing and Distribution
Batsheva is a Senior Associate in the Marketing and Distribution Division of Jerusalem U. In this role, Batsheva is involved in marketing Jerusalem U films and film classes to partners and customers based internationally. She has a B.A. in Communications and Political Science from Bar Ilan University and is currently pursuing a Master’s in Business Administration at the Hebrew University of Jerusalem.
Director of Distribution and Strategic Relationships
David is Director of Distribution and Strategic Partnerships at Jerusalem U. In this position, David promotes and distributes Jerusalem U films and programs to broad audiences. He has been instrumental in devising and implementing distribution strategies for Jerusalem U feature films and developing strategic partnerships with individuals, organizations and festivals to introduce the films to millions of viewers worldwide. David is a filmmaker who brings more than 17 years’ experience in the Entertainment and Media Industry to Jerusalem U. He has worked for some of Hollywood's leading production companies, including Warner Bros. TV, and has served as producer, director, and distributor on numerous productions shown on networks including PBS and Comcast. His award-winning documentary film, Blindsided, premiered on HBO. David holds a Bachelor’s Degree in Finance from the University of Illinois – Urbana/Champaign.
Director of UK Division
Ben Stross founded the UK Division of Jerusalem U after observing the need for engaging Israel and Jewish education programming in Britain. As Director of UK outreach, Ben develops strategic relationships with partner organizations and Jewish groups on university campuses; oversees high-school educational programming; and organizes Jerusalem U campaigns, including screenings of Israel Inside. As part of his role, Ben works on partner development and oversees strategic planning, educational programming and product distribution for communities in the UK. In 2013, Ben was involved in the production of Jerusalem U’s new film, Crossing the Line: Exploring Israel on Campus, which examines the growing anti-Israel sentiment on British campuses.
Senior Israel Educator
Zeev Ben-Shachar is Senior Israel Educator at Jerusalem U. He directs the Jerusalem U Gap Year Program, a leadership development program for post-high school students. Zeev teaches approximately 500 students in 14 gap-year institutions. Prior to joining Jerusalem U, Zeev worked for the Israel branch of The David Project as Educator and Project Manager. Until 2006, Zeev worked as an organizational consultant and as a teaching fellow at Harvard University’s Near Eastern Languages and Civilizations Department, where he received Harvard’s certificate of distinction for excellence in teaching. Zeev has a Master’s Degree in Middle Eastern Studies from Tel Aviv University and a Bachelor’s Degree in Psychology from Harvard University. In the IDF he served with the elite infantry unit Sayeret Givati, first as a combat soldier and then as a commander.
Rabbi Spiro is a senior educator in Jerusalem U's Film and Education Department. He develops educational programming for various Jerusalem U film classes about Israel’s biblical and contemporary history. Rabbi Spiro is the author of WorldPerfect - The Jewish Impact on Civilization and Crash Course in Jewish History. Rabbi Spiro graduated from Vassar College with a BA in Russian Language and Literature and did graduate studies at the Pushkin Institute in Moscow. He has an MA in History from The Vermont College of Norwich. He has appeared on numerous radio and television programs such as BBC Radio and TV, The National Geographic Channel, The History Channel and Channel 4 England. Rabbi Spiro served in a combat infantry unit in the IDF. He is a licensed tour guide from the Israeli Ministry of Tourism.
Director of Development
Marjorie is Jerusalem U’s Director of Development. She utilizes her extensive professional and volunteer experience to promote the mission of Jerusalem U and to help it attain its financial goals. Marjorie identifies and cultivates donor prospects; develops strategies for established and new donor prospects; and develops awareness of the mission of Jerusalem U and the importance of Jewish education and Israel advocacy. In addition, Marjorie coordinates special events and screenings on behalf of Jerusalem U and provides stewardship for major donors. Marjorie brings more than 20 years of experience in fundraising to Jerusalem U. Marjorie has an Master's of Social Work from New York University.
Chava is part of Jerusalem U's educational team. She assists in developing and writing curricula related to Israel and Judaism. She holds a BA in Psychology and a Masters in Social Work from the University of Maryland. Prior to joining the Jerusalem U team, Chava worked at the Heritage House Jerusalem Hostel and also worked as a social worker with at-risk youth, both in the US and Israel.
Baruch is a Writer for Jerusalem U. He has written for several Jerusalem U feature films, including the critically-acclaimed film, Israel Inside: How a Small Nation Makes a Big Difference, which was released in 2011. Most recently, Baruch was involved in writing Jerusalem U's newest upcoming film, Beneath the Helmet: From High School to the Home Front, which documents the lives of several young Israelis serving in the Israel Defense Forces. Baruch received a Bachelor's in Fine Arts from The Theatre School at DePaul University and spent several years working in Chicago theatre.
Francine is the Personal Assistant to Jerusalem U's President. In this role, Francine supports the President’s agenda and assists JU staff members and volunteers in the areas of operations, fundraising, communications and special events. Francine is a life-member of Hadassah and an active member of her synagogue Sisterhood, where she has held various positions. She is a former owner of a confection company. Francine holds a Bachelor’s degree from Penn State University.
Assistant/Israel Recruitment Coordinator
Brach is the JU internship coordinator and manages Jerusalem U's student recruitment in Israel. She holds a degree in Behavioral Science from Mercy College, New York.
Goldie is the Project Manager for the Film and Education Department at Jerusalem U. In this position, Goldie follows film and educational products from their creative phase to their completion. She manages project work flow and scheduling, coordinates film shoots nationally and internationally and assists with DVD production. Goldie has been part of the Jerusalem U team for five years. She holds a Bachelor's degree in liberal arts.
Development & Analytics Cooridinator, Fundraising
Ettie is the Development and Analytics Coordinator for Jerusalem U. Working with the fundraising team, Ettie manages and oversees fundraising lists and database management, and tracks and analyzes Jerusalem U ad campaigns, website traffic and course statistics. Previously, EttiMatt Weisbaume worked for PKF accounting firms in South Africa and England. She holds a Bachelor's and post-graduate degree in Accounting from University of Johannesburg.
Senior Graphic Designer
Alex is Senior Graphic Designer for Jerusalem U. In this role, Alex is responsible for the Jerusalem U graphic design team; designs graphics for the Jerusalem U website, film landing pages, and brochures; and has most recently been charged with designing the webpage and marketing materials for Jerusalem U's newest upcoming film, Beneath the Helmet: From High School to the Home Front. Previously, Alex worked as a graphic designer for ICTS Europe Systems, a flight security company, where he designed the company's marketing materials, web page, e-learning lessons and GUI graphic interface for PC and Tablet technologies. Alex holds a Bachelor's of Design degree in visual communications from the Bezalel Academy of Arts and Design Jerusalem.